A few key points to keep in mind:
- The name “Exocraft” or “EXOCRAFT” should be clearly legible so that players can easily remember the spelling. This name should also be a prominent feature of the logo.
- Should communicate themes of the game (desert planet, ancient alien civilization, designing/building ships, etc).
- Should be reproducible at different scales to work anywhere from mobile phones to large TVs.
- We are targeting a middle-ground between casual and hardcore players, so the logo should appeal to this without leaning too far in either direction.
- Should work well on both solid backgrounds as well as other marketing assets such as screenshots, cover art, etc.
- The logo should be in vector format.
Please see the attached concept art, interface design and reference logos for inspiration. Also, keep in mind that the concept art doesn’t necessarily represent the final finish level of the art assets, but all final assets will be hand painted rather than 3D.
We don’t have a specific vision for this logo, so feel free to get creative. We will provide feedback throughout the process and will brainstorm with you to create a great logo we can both be proud of!