1. Logo Details, Logo phrasing, Logo tagline (if required)
Old Australian Way
2. Your Company
What does your company do?
Organisation involved in delivering 21st Century Minerals & Resources Projects. The creation of world class research programs involving Australia's Universities. The delivery of enterprise scale consulting and investment programs.
How long have you been established? 0
How many staff are employed? 0
What is your business strategy?
Looking to the future welfare of all Australians, through large scale investment, infrastructure, mining & research with forward thinking for our generations to come in the development of Tourism and World Food Supply.
3. Logo Objectives
To develop a strong logo for the growth of the business.
To have a brand that can be recognised by a wide cross section of market participants.
What is the single most important thing to communicate?
Direction, Trust, Ethical, Conservative.
What tone do you want to communicate?
Conservative but capitalist in nature.
4. Target Audience
Enterprise Scale corporates in Investment, Consulting, Mining and Government.
List 3 successful competitors in your industry.
There is no-one that does this…try a consulting/merchant banking services like Bearing Point, or Accenture.
Which brand do you aspire to be most like?
Accenture is considered to be one of the leading consulting groups in the world.
5. Design Constraints
We like the idea of a Compass which points the "WAY" - The Old Australian Way
6. Design Preferences
Complex – Versace
Formal – Mercedes
Conservative – Bristol Myers Squibb
The use of the compass (or like symbol) across a number of platforms
Logo should reflect Old Australia, through parchment, gold or silver look, conservative yet directional. An old style compass incorporating OAW Trust, OAW or Old Australian Way.