Spire Supply will be a new product and lifestyle brand. Currently, we operate http://www.StoreYourBoard.com. We are starting with board racks, and accessories like we sell on StoreYourBoard but plan to get into lifestyle items and apparel as well. Items like backpacks, gear bags, and all types of apparel.
Target Audience: Outdoor adventure enthusiast.
"Spire" will be the focus. The "Supply" part is for the products but we want people to know us as Spire. We plan to have more businesses that fall under the Spire brand, for example, Spire Cafe. Sort of like how Amazon has AWS, Amazon Video, Amazon Basics, etc.
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Diseño de inspiración
simple but bold design. Use of one distinctive color.
the clever use of positive and negative space.
The creative use of the S and B to make the distinctive icon
Simplicity and bold design
The use of shapes to bring the full logo together
simple yet distinct logo. Use of curved lettering to incorporate the est 2015.
The geometric design incorporating the lettering plus an icon
-Looking for our Name plus an Icon
-Logo needs to be versatile. Don't want to be pinned into one niche by going too specific with design or icon/image.
-I would like a unique typeface. Simple to read yet unique. Smooth and bold. Focus needs to be on “Spire” - "Supply" is more secondary.
-Create a symbol icon: Flat / Iconic --- something that can be easily recognized and is distinctive.
-Simple & Classic style. Won’t be out of style in 20 years.
-Icon - Fits within square bounds
-Icon - Not an animal
-Icon - more abstract shape
-Not a literal building spire
-Full logo (icon + words) needs to work as one color without shading necessary. Color and shading can be added to one version but must work as monotone.
-Slogan: Be Ready. We are not 100% set on this. I would like one design with the slogan incorporated and one without it incorporated.
-Colors must be Pantone with associated HEX for digital design
- Looking for one color we can use as a distinctive color that will be a brand identifier
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