First, we hope you come up with one inspiring logo. Good luck!
Next year we will launch the first campaign to promote the values of the public schools in the Netherlands. In our schools each child and each professional teacher is welcome (male/ female, homo/heterosexual, bhuddist/muslim/christian/atheist etc, black-and-white). No matter what color, age, gender, sexual orientation etc, you are welcome in our schools.
For we consider schools as the perfect preparation for a future in which we work, live and learn together.
That's why we choose the slogan: I am welcome! (In Dutch: Ik ben welkom!)
Targetgroup: The professionals in the schools and the parents to make them self-aware and proud of their school.
Teachers in Holland are not too popular and beloved. When you choose this job you must be an idealistic and openminded person, you want to help children to get ready for a wider and bright world. And in our schools you enjoy to meet and even to encounter with people from other cultures, habits etc etc.
Aim: With this campaign we will support them and activate them to organize all kinds of activities to promote their school and public education.
Thank you for your ideas. We are looking forward.