We will sell modern fabric and notions to sewing and quilting enthusiasts.
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I would like the logo to be the perfect combination of classic and modern. Nothing too gimmicky or gaudy. Very clean and precise. This logo will be used on a site that sells very colorful, beautiful fabric and I don't want it to detract away from the product, yet I'd like it to be distinct.
For the color scheme, I am very much in love with the modern color combinations that many of the Birch Fabric lines come in. I even like their logo and many of their fabric line logos. See http://www.birchfabrics.com/fabrics.html and http://www.birchfabrics.com/fabrics2.html. If you look at the mod basics collection, you can see the basic colors I'd use as a jumping off point. I'm very in love with the teal, orange and yellow combinations but not tied to it
I love the clean look and feel of etsy.com and craftsy.com and hope to create a store with a similar aesthetic as these sites.
The logo could just be "Stash" with "modern fabric" as a sub-logo underneath or Stash Fabrics with no sub-logo. My audience will be sewers so I am not opposed to a very subtle use of something like buttons or a needle and thread with stitching being used in the logo. The meaning behind the word "Stash" is that sewers and knitters buy fabric and yarn to add to their ever-growing stash of supplies and for many this stash is their pride and joy. If you can think of a clever way to incorporate this feeling into the logo that'd be cool.
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