The Stuff4 logo will be used across all sites. We will want to add a tagline under the logo that indicates which site you're on ( Scrapbooking, Crafts, and so on).
The style we are going for is FEMALE ORIENTED, SIMPLE, CLEAN, MODERN, FUN.
Ideally we’re leaning towards a WORDMARK, so please play around with TEXT and COLORS.
Stuff4 can be designed as a single word (Stuff4), or the “Stuff” could be text and the “4” could be an icon. We’re open to new and creative ideas!
REMEMBER that we will need to incorporate the tagline at the bottom indicating which division of the site you’re on.
If using an icon or graphic it needs to be generic enough that it can be applied across all the Stuff4 divisions.
We DON’T want the logo to tie us to a specific craft, so please don’t use needles, yarn, scissors, etc … in the logo.
We’re a website but we might use our logo on print media, t-shirts, advertisements and so on, so make sure the design works well on a variety of media.
We will also be expanding the design to social media, so we need a logo that will work well on Twitter, Facebook, and so on; something that will make a good wordmark or icon.
A comparable site would be michaels.com so you can look to this for inspiration. Obviously this is a competitor and we can’t have something completely similar, but we do like the overall look and feel of the site.