VISUAL IDENTITY BRIEF
PROJECT DESCRIPTION: The project aims to position the new Super You brand in the mexican juice market, which focuses on people (mainly women) who seek to obtain or maintain a healthy lifestyle. The logo and packaging of the brand should be fun and modern without falling into kiddy territory, as it should inspire confidence and a certain degree of elegance. It should focus on adults between 35 and 45 years of upper-middle class who are inclined towards a healthy lifestyle and who are up to date with nutrition trends and have bright & fun personalities.
Brand: Super You, "You, on superpowers"
Visual Style: Original, light, fun & modern with a bright-colored palette
SUPER YOU POSITIONING: Super You knows that many women seek everyday a better lifestyle, looking to benefit from the nutrients and properties of each meal and drink. Super You is focused on those people who want to make the most of this and offers them products that provide nutritional benefits and functionalities (energy, digestion, strengthening immune system, etc) to perform at their best in their daily lives.
BRAND’S PERSONALITY: 35 year old woman, optimistic, cheerful, trendy, who cares about her health. She is up to date with nutrition news, is sociable and active. She likes to discover new places and likes to stay healthy.
EMOTIONAL BENEFIT: Makes you feel super, unstoppable and with super powers
FUNCTIONAL BENEFIT: Delicious nutrition brought to you by the power of nature.
PRODUCT ATTRIBUTES: Every single bottle of “Super You” has a special blend which contains SuperFoods.
GOAL PURCHASER & CONSUMER: Women 35-45 years upper-middle class (SE level A-B-C +)