As far as imagery I’d like to display either some sort of tension…(two figures possibly in suits pulling a rope (tug of war)....or show a release of tension in some symbolic way? I love negative space so if there’s a classy way to incorporate that into the mix that would be fantastic…
Including something about data but showing that we’re more than that...we transform that data in information and extract insights from that information. Anything that might convey analysis, insights, information...maybe 101s and zeroes that transform into something bigger? The whole is greater than the sum of the parts?
If we could convey epiphany moments or show that at the end things get neatly tied up with an answer that could be interesting.
We don’t want anything to be too literal…
We need something that works both in print and digital. Something that will work easily in a single color is important too. Number of colors isn’t an issue.
We are a technology based company that blends quantitative data with qualitative information to form deep insights.
It should be a somewhat corporate look, but something fresh, forward thinking and pushes the boundaries just enough to be interesting but not enough to raise too many eyebrows internally.