The logo should have an icon in addition to a typeface.
Here are some guidelines for what we are looking for:
Comfort and Confidence: We will be doing business through an online channel and want our customers to feel confident and comfortable about buying products from us online.
Uniqueness: We sell a variety of unique fashion accessories and feel our logo should present to our customers that we have things that you would be only able to find in a boutique.
Fun: Most of our customers are shopping for items because they are going to events that are a hell of a lot of fun: weddings, parties, galas, even the Kentucky Derby.
Colors and Patterns: Simple, easy to reproduce, and works consistently in print, web, and presentations. In particular, it must display well on a white background (background color of our site.)
Gender Bias: Neutral. Though the company currently caters to women, it could branch out to men in the future.
Text: We are indifferent to capitalization and font type.
Format: Please provide final product in very high resolution. The provision of a vector file would help greatly.