Temporary Site & Logo - https://www.materialinnovation.org/
NOTE - We like the idea of stitching or something that gives the feeling of materials in the design. We had a designer do some comps for us. Each had some interesting aspects, but none were quite right. We have attached those with comments on each about why they were not quite right.
- Industries - Fashion (primary), Home Goods (furniture, comforters, etc), and Automotive
- Corporate Departments - CSR, Sustainability, marketing, designers, R&D
- Donors - animal welfare, sustainability, environment
The Material Innovation Initiative, a nonprofit organization, is a newly formed entity created to expedite the expansion of the vegan materials industry. From making leather out of mushrooms to growing silk in a lab, the vegan materials industry is no longer defined by the pleather of the 80s. These advancements are changing the materials industry. However, there are a variety of challenges on the path to mass consumer acceptance. We are here to break down those barriers.
The Material Innovation Initiative will work with entrepreneurs, scientists, academics, corporates, industry experts and business leaders to make using animals as materials a way of the past. We exist to ensure sustainable, cruelty-free materials are the future.