Mode Sanctuary solves a unique challenge. The resale fashion space (buying/selling secondhand clothing) is missing a big chunk of consumers: women who don’t want to forage through the overstuffed racks at consignment stores and are hesitant about getting in another woman’s skirt (ha!). Companies like thredup and poshmark sell secondhand women's clothing online, but the shopping experience isn't upscale and the amount of inventory they sell is overwhelming.
By bringing a more boutique feel to the online resale apparel space, women who wouldn't have considered wearing "secondhand" clothes before have the opportunity to reinvigorate their wardrobes with beautiful clothes that are only lightly worn. Clothes will arrive at their new owners’ homes, freshly laundered, ironed, steamed, and tucked in with soft, upscale packaging.
My customer is between 22 and 36 years old. She is fashion-conscious but does not have the funds to buy designer clothing off-the-rack.
¿A qué sector dirías que pertenece tu empresa?
Otros requisitos relativos al color
Pale Gold- #E6BE8A (please make pale gold as metallic as possible)
Green- #006400 (for accent)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I attended a class on brand identity, and the teacher encouraged us to go on Pinterest and find images that evoked the feeling of our brand. The assignment was to pick 200ish pins, and then reduce the pinboard to just a few pins that completely represent your brand. The idea is that any design (or font) can be compared to the brand identity board to decide if it is "on board." My brand identity board is attached.
My favorite image in the brand board is the one of the altar; the mirror with the candles. To me, that looks like a home sanctuary.
If I had to pick a few words to describe my brand visually, they would be:
The color scheme is white-black-and-metallic pale gold, with pops of green for accent.
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