Target audience is highly skilled with high end tastes and busy schedule.
The app and website will have an easily usable interface and this should be reflected in the logo.
The main logo design should contain the word CardioLogBook with stylish, crisp, minimalist and modern font. This should appeal to a young professional market in their 30s and 40s. The words Cardio and LogBook could perhaps have differences in colour or design.
The main logo should also contain a sleek and simple image. This could contain a heart shape (in line with the speciality) or ECG trace but should not be stereotypical. This may instead be a small and subtle abstract image. This concise and sleek image will be also be used as the app icon.
The word Cardio will be required to be changed for other words in the future so the font should potentially be modifiable by us.
Please avoid: Cartoons and Clip Art – please be creative.
Logo styles I like:
Dai sushi http://www.wolda.org/showcase/logo/2118
My lap http://www.mylap.com.br/
Do tea http://wolda.org/showcase/logo/1752
Required file types: Web file format - .jpg, layered .psd and.eps.