Cómo Wells Media Group comenzó su viaje en logotipos
¿Cómo se te conoce?
¿Cuál es el eslogan de tu compañía?
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Cuéntanos a qué tipo de público quieres llegar
MyNewMarkets is a business-to-business marketplace to help connect insurance agents looking for insurance for their clients, to the proper MGA/wholesalers (insurance providers). Our main functionality is a search engine where agents can search for what they need and filter down their criteria and then we match them with the most relevant results and the tools to connect with the associated companies.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like the clever use of whitespace and incorporating the text into the logo. Also the tagline "Media Solutions" doesn't take more weight than it needs with the gray.
Just a very proffesional clean logo. Good combination of smooth lines with sharp edges.
Very clean. I like again the use of different shades of gray to distinguish importance of words in the logo.
Just very clean and simple.
Great example where clean and simple can be fun and playful while still keeping a professional feel.
I like how the gradients of the icon give it an almost paper or real feel.
Great icon that says a lot with very little.
I like how personal is bolded emphasizing it as the key "seller" in the logo.
Insurance agents come to our site when they have a hard to place insurance risk. This means they have a client that needs insurance coverage they haven't been able to match elsewhere. MyNewMarkets's searchable directory provides them listings or "markets" that match their need.
The key ideas we want to convey with the logo are "matching" or "connecting" insurance agents with providers. "Markets" refer to the individual insurance product listings on the site. "New" of course refers to the idea of fresh information and finding a new solution.
The font that we are leaning towards for the site is Nunito Sans (google font), however we are welcome to ideas for similar fonts. Attached are some concepts that we have made in house, along with our current, and very old, logo. The red used in the new concepts is #DE3737. Red is required, but are open to different shades. We also have been experimenting with blue tinted grays and blacks as secondary, but are up for ideas. We also would like to have a recognizable "icon" version of the logo for social, mobile, etc, so anything creative with the letters MNM or just M would be appreciated. Lastly the "powered by Insurance Journal" is something that we would like to optionally include, so the logo should still be strong without it.
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