Placefly gives consumers looking to sell their homes access to a suite of services, from MLS listings to advice from licensed real estate brokers. Mobile heavy, the company is at the forefront of the tech explosion into the real estate sector. Our target audience is experienced homeowners that aren’t afraid to veer off the beaten path and try a new way of selling their home. 10% of real estate transactions are For Sale by Owner, making the opportunity robust. In addition, Placefly provides a unique marketplace for home buyers looking for a deal on a property.
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We want a logo and brand design that is cutting edge and modern. Our space (for sale by owner real estate) has traditionally been very staid and boring. We want to change that and bring technology and unique untried concepts to the space. We want a logo that communicates these values.
IMP: We would like to ensure the logo has an image or abstract shape along with the name (placefly) which we can use as the icon for the mobile app.
We would love to see a variation of the sample logo as well above. more modern with a simplified house.
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