Note: Our niche, Health and Wellness, may change slightly to something like fitness or otherwise, so I don't want the logo to be too related to Health and Wellness. Also, please try to avoid leaf logos since I feel they are too overused in the industry.
I tend to like more modern logos. Abstract logos are cool as long as it isn't too abstract to where it doesn't mean anything anymore.
I like the S letter logo ideas but am open to other creative ideas.
In my mind, logos should be simple and memorable. I'm not looking for plain and boring, but I don't want excessive and super elaborate and detailed designs. For example, I'm not a fan of crest logos because they have too much going on usually.
I want a logo that is versatile and can be used in a variety of places. For example, it's important to me that at least some piece of the logo can be used as a website's favicon.
I don't really want the logo to be fully related to Health and Wellness since it is primarily a niche for marketing purposes. We don't exclusively work with Health and Wellness and that aspect may change in the future.