We want to attract competent employees and new customers. To do that we want to show that we are Modern, Competent, Personal, Tailor made, Secure and Professional.
Consider looking at our current logo and evolving it toward something simpler, more elegant and modern. Look at how the logos of Google, Mastercard and Apple have evolved over time. The essence of the original is often present, but it is simpler and more modern.
Consider using the acronym NS in the logo, we and our customers often refer to us in that way.
Use any typeface that you think is appropriate.
If you want to use colors, we need to have a good fallback in black and white.
The logo, or versions of the logo, should work from size huge, to tiny.
The logo should work both in a ”square” format and ”horizontal”.
The current logo symbolizes two things, the cubes symbolize data warehousing, and the leaves symbolize academia. Feel free to ignore or play on any or both of these themes.