We want a logo that includes our name, Invisible Shoes, but has an image that could stand on its own.
In the same way that people hear "Invisible Shoes" and immediately ask, "What are those?!" we want the logo to inspire that kind of interest and attention.
In addition to needing this logo for our website and business cards and letterhead, we'll need a version that could work on the shoe itself: on the sole as part of the tread pattern, and possibly on some sort of upper. If it would make a good charm that you would wear on a necklace, too, then you know we have a winner. And if it turns into a good favicon, too... well, then I'm THRILLED.
There are already some obvious sole-looking logos for other companies, so we want to be original. Even if you create something with a sole image, it has to stand out from the pack:
You *may* want to consider some of these features in your design:
* bare foot
* the laces/straps for our sandal (take a look at the pictures from http://www.invibleshoe.com/make for ideas about the lace... especially when the sandal is UN-laced and comes out from the toe, to the outside ankle, around to the inside ankle, and then loose for tying)
* the initials i and s
* the shape of our sandal itself
You don't want to be too literal and just have your version of a bare foot, though.
If you want to make a character out of these elements, that could be interesting (I'm not saying you *should* do this, just that we're open to considering it).
Please do NOT use "better than barefoot" in your design.
While we're an outdoor company, we tend to avoid "outdoor colors" (browns). You can see the current flavor of things at http://www.InvisibleShoe.com
We'd like your designs in, well, every format you can think we'd need ;-)
Only use stock photos or clipart with approval (but you'll probably want to avoid them).
Thanks so much for your time. I look forward to seeing your ideas!