Our current branding focuses around the Butler bowtie. We still want this to be a focus of the new design, however we've gotten mixed feedback about our current bowtie design and we're not crazy about the accompanying text.
The logo needs to have some type of bowtie icon that we can use to identify the brand without the full text logo. Our current one features an HB in the center of the bowtie.
We are open to new concepts or improvements on our original concepts shown in the attached files.
We don't have a slogan, so we didn't include one, but if you think your design would like good with a slogan we are open to the idea of brainstorming to come up with something nice. Feel free to use a generic slogan if you want to take this approach, but don't feel like it's necessary.
Typograhy and a simple, but powerful branding icon that we can use is very important to use.
Print media is / will be very important for us, so it's also important that we have a design that can be used or can be adapted to to use in t-shirt and product design branding.
Would be interested to see more meaning in the overall logo submissions than just focusing on the bowtie and then adding some text for the logo below it. I think our name provides for an interesting design opportunity because the 2 (a hippie and a butler) are very opposite, where the hippie is laid back and the butler is very organized / professional / dressed up. You can kind of see this with our current text logo.