Rent A Car is a Belgian short-term car rental company which has grown strongly and now needs an update of it's logo. The logo must now reflect the MATURITY, PROFESSIONALISM and TRUSTWORTHINESS of the company.
Our current logo is in attachment underneath.
It is important that the contest is about the REFRESHMENT of the current logo and thus a logo that still contains the yellow and red colors (so that people still recognize us), but maybe in a more sophisticated, modern and professional way. The laughing character and the abstract car in the current logo are things we would prefer not to keep!
Furthermore, the logo must be usable with as well as without the slogan. For the name we accept a different stress on some letters or words. Other combinations of Rent A Car, like RentaCar are possible... Most important is that it needs to be recognizable and easy to remember.
The format of the logo is also important for us. We need a logo that is horizontally rectangular and quite flat. By this, we mean that if for instance a symbol is used, it must be placed in front of the company name and not above or under it.
Lastly, our direct competitors are among others Europcar, Avis, Hertz, Sixt,...