Tireless Merchant will be an e-commerce coffee bean provider, focusing on selling international single-origin beans and coffee accessories. We would like the branding to feel rustic and focused more on the merchant; whether it be a merchant, a ship, or something else that conveys the same feeling. Please read below for the full backstory.
The Tireless Merchant is responsible for coffee as we know it.
It is common lore that coffee originated in Ethiopia in the 11th century. Fond of the new drink, enterprising merchants ventured to Yemen to make their fortune. Merchants raced against merchants, attempting to be the first to bring the freshest beans to new cities.
From then on, it was only a matter of time before merchant’s spread the drink across the world.
We aim to continue that great legacy, by working tirelessly to bring the freshest beans from across the globe directly to your doorstep. By focusing on quality and authenticity, we vow to honor everything that the Tireless Merchant represents.
We believe you don’t need to be a jetsetter or globetrotter to appreciate what the world has to offer. We work tirelessly to deliver specially crafted goods from every corner of the Earth and deliver them right to your door, starting with coffee.
We’re the thoughtful but gruff, hard working Uncle you respected and admired growing up. We have calluses on our hands and always support anyone wanting to pursue their dreams especially if they’re trying to make it on their own. We weren’t spoon fed, handheld or given anything we own; we worked for it. We did all this just so you could have the very best and enjoy the fruits of our labour!
Our target market consists of adults (18 - 35) who love coffee, especially if it has a story behind it. They are adventure seekers, traveler enthusiasts and want to make sure every product they buy is authentic as the lifestyle they live.