Please read this entire section for design inspiration and overall design direction.
The organization is a startup. The goal is to get the organization's name out there - to generate name recognition and brand awareness.
The logo will primarily be used for the organization's website and social media platforms and for business cards.
The organization would like a simple, timeless wordmark logo. The wordmark should use a modern, serif free font and lower case letters - no caps or upper case letters.
The name of the organization should be very easy to read and understand.
The design should not be trendy or fashionable - it should look great whether it is the year 1890, 1990 or 2090.
The organization prefers blue and is open to using different blues for the logo to distinguish between the two words in the name.
The logo should convey cooperation, confidence and uniqueness.
The logo should be balanced: equidistant spacing, terminals aligned for consistency, kerning between all letters optimized for small sizes, etc.
The designers should use their creative judgement, but remember that the purpose is to get the organization's name out there.
The attached images for the 99designs, pencil and simpl logos are excellent examples of creative judgement.
The attached images capture the overall design direction: a simple, timeless wordmark logo with a modern, serif free font.
However, remember to use all lower case letters - no caps.