See attached PDF brief for more details, images, concepts, etc.
My business partner wants to move away from the USB-stick themes. You CAN use it to modernize an old-fashioned key, but it should NOT be the basis of your design. Ideally, some sort of key should be the basis of your design.
Designs based on Concept #1 should be car key fob/remote or something, NOT the USB stick design in my sketch.
In reviewing the designs with my business partner, we want all designs to:
1) Be based on some sort of key (traditional, card key, car key/remote, etc), as this is integral to the business name and the tag line.
2) The look must reflect a modern Internet-based business. If you use an old-fashioned key, it should be presented in a modern context (examples: image on a card key, integrated with a USB stick, etc.).
3) We very much want to convey education, wealth, and lifestyle/freedom in some manner, such as the button pictographs from concept #1.
4) Because the tag line is so long and the resulting font size must be small, PLEASE use dark text on a light background. If you are doing a dark-background design, please superimpose the tag line over some other light-colored design element so that the text can still be dark-on-light.