We are a software development consultancy, and we are looking to freshen up our logo. Our current logo does not scale down well as it has many fine lines, so we are looking at something that is simple, bold and still works well in a monochrome format.
Our two thoughts are:
1) Simply play on the 'S' from Shine similar to companies like Versent (https://versent.com.au/)
2) Something that represents our values of "People First", "Sharing Deep Expertise", "Pragmatic Delivery" and "Integrity"
We are fine with either approach, so don't stress on trying to find something for B if you just have a cool idea for A.
We don't want to play on the word 'Shine', so we aren't interested in suns, sunrises, etc.
Whilst the current logo uses Orange and Dark Grey and we are quite happy, if you have any alternate colour suggestions we are fine with that.