We have several examples of logos that might be helpful as reference/get started points which we have attached. The ones we have attached we feel are too sporty/sports team/jeep-like and not sophisticated, polished enough. We make a very high-end product and would like our logo to reflect that.
It is important that the logo include a 5-point star and we'd like to see if there is a way that 2011 or 20 and 11 can be incorporated as part of the logo. 2011 is a key model platform that our customers know well and we would like to see if it could live together with the logo.
The overall size of the logo on our products will be relatively small (about 1 cm) and will be engraved on metal so a clean and distinct look is important.
I've included portions of our brand narrative below to give you a sense for our product and customer base and the nature of our brand.
Brand Narrative Excerpts:
To want to be the best is not natural. To fight the gravity of the status quo is not a common pursuit. It is special to want to be great. At some point, each of us has trudged that path and experienced the rare rewards it offers. It sparks a desire to commit, participate; to shine. That is the first taste of mastery and the opening chapter in the story of its pursuit.
The path to mastery demands a focus on goals, not fear. It demands an attitude of right, not easy. It demands practice, effort, discipline and determination. In return, it delivers freedom, exhilaration, pride, camaraderie and most of all… joy.