We need a new brand logo for our company above that will be starting up on 1st September 2017.
Slingshot is a new corporate entity that specialises in leveraging data analytics and data strategy to maximise the returns for our clients. We primarily service the not-for-profit sector however can service a wider array of industries. To get a feel of what we do please see http://www.eclipsis.com.au/ but please don’t treat the site as a brand guide.
Slingshot Data specialises in utilising data to the fullest extent to create meaningful actionable outcomes that are clearly explained to clients.
We cover everything from data strategy and file production for direct mail and online channels up to predictive analytics, modelling scenarios and enhanced reporting. We take the raw data from CRM platforms and use data models and segmentation to create the best possible data strategies for our clients.
We provide data-led solutions to any requirements/issues/problems our clients have. We ensure that the right people are considered at the right time in the right channel for whatever deliverable the client has whether it is a standard service or idiosyncratic to them.
In short: Data. Analysis. Simplified.
Combined we have over 50 years of experience within both not-for-profit and commercial sectors.
Data led strategic solutions and support for clients expressed in a clear and concise manner
Our collective names are most well known in the charity/not-for-profit space currently and this is where we would be looking for further cement our reputation initially however we do not want to be limited to this market going forwards.
Within the not-for-profit sector our target is obviously key stakeholders within organisations from Marketing Managers, Head Of Fundraising through to CFO/CEO/Board level. We also have experience in retail and banking areas and see the commercial sector as an area for expansion in small to medium sized enterprises initially.
Often our key decision makers are in the marketing area so we need an effective logo that is professional, strong and sophisticated.
Our offering is unique in that the three directors have a very distinguished reputation for both innovation and reliability. We have also been heavily involved in founding, refining and delivering a well-known benchmarking programme for the not-for-profit sector in Australia and New Zealand and are often in public facing positions at conferences.
Some of our services would include:
• Warm DM Appeals
• eDM Appeals
• Data segmentation & Personalisation
• Fundraising Strategy Planning
• Performance Benchmarking
• Budget & scenario planning
• Predictive modelling & analytics
• Post campaign analysis
Why customers will use Slingshot
We are well known within Australia and New Zealand for providing class leading data strategy and just as importantly delivering on requirements in timely, accurate and comprehensive manner. We are all well used to being client facing and first port of call for all client escalations.
I would imagine that if you surveyed clients feedback would include extremely knowledgeable & professional, accuracy of work, clear actionable outcomes, helpful, friendly to work with, highly experienced, incredibly reliable.
The thee directors have been at the forefront of revolutionising a data-led approach within the broad field of fundraising within Australia/New Zealand and beyond and continue to be recognised by numerous industry awards.
Logo design details
We need a logo to be the brand that marketing people associate with us. Preference would be given to something that is clear, simple and uncomplicated – as an example see http://www.eclipsis.com.au for what we would see as meeting that criteria.
It ideally would convey items we are known for in the Customer Image section above.
What we like
What we don’t like
- Anything obvious – ie: we do not want an actual slingshot in the logo
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
See what organisation does section above
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