Our business consists in building entertainment areas inside shopping malls. In particular, be build a format based on ICE & SNOW entertainment. For a fast immediate and easy understanding, watch this 30" trailer video:
Our company designs and builds all what you see in the above video. This format, we call it "THE FROSTLAND" and as for now it only has a very basic logo (see attached). We need to create a proper logo for our "FROSTLAND". ATTENTION: our clients are NOT the children. Children are the clients of our clients. We are the supplier of the equipment you see in the video. As such, our client is the shopping mall (or the operator that buys from us and operates the business).
When creating the logo, the designer shall keep in mind that this logo/brand will be a sub brand of our main existing brand, ice now (http://www.icenow.biz). See our existing main company logo in our website. As such, "The Frostland" will be a sub brand in IceNow portfolio.
We selected BLUE as main color in the briefing, but this is not at all compulsory. Ice and snow easily associate with blue and white. However, as our business relates to kids entertainment, other colors could be used. We dont like a mess of many colors, as per briefing logo shall be simple and stylish.