Beyond Rhetoric Corporation connects volunteers and activities to youth in detention. The goal is to invest in detained youth by, 1) creating a connection that helps at-risk youth detach from the criminal justice system; and 2) give regular joes (and janes) an opportunity to serve a population that has potential and need of human interaction. My audience is middle class, college-educated adults, those with a surplus of time. My industry is Juvenile Justice, but there no menu for that, so I selected "political." While we are educational, I do not want the happy, happy, joy, joy, colorfulness of pre-school, elementary or even secondary schools.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
blending of two concepts, simplicity
interesting, makes me want to know what the guy is doding
artistic, antlers with second image . . .
classy and the letters are take a minute to get
made the deux fountains work!
I am very interested in a symbol for Beyond Rhetoric. I want my company to be about the business, not talking about "our brothers and sisters in lock up" and over-articulated treatments of the ills of the "Prison Industrial Complex." Beyond Rhetoric is about what YOU are going to do. In the future, I would also like to use the symbol/logo on a shirt and on merchandise. I wear Brooks Brothers partly because I like it's symbol. I hate the large Polo symbol and prefer the understated Polo symbol. I loved the Le Tigre symbol in the 80s. The Target logo is genius. Adinkra symbols blow my mind. I wish to create a symbol that means, "Let's move beyond rhetoric." With my limited artistic mind, I messed around with a B&R, even though that may be overdone. I tried to make the B&R look like a flower, subtly communicating BR. Once again, I want this image on a coffee mug, and I want them to like it. Lastly, I have bought a lot of stuff from EJI because I believe in their mission. Their logo is a broken chain. That is cool, but, it is not pleasing to the eye. I don't think of a T-shirt. I think of a polo-style shirt. I want people to want to wear the symbol--not necessarily as a symbol of protest, but because they like looking at the symbol. If they wore the polo shirt, with the symbol, a boss would not take umbrage. In years, it would be nice for the symbol to unwittingly transcend its origin, being worn by folks at Martha's Vineyard in New England.
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