Our brand name is “SKYLINE”. This will be a luxury & conservative brand in the paper notebooks and planners niche.
Our product will be something like these examples:
The main idea is that our planner is for smart, wise, hard-working and positive people who enjoy life and being at their best in all areas of their lives.
Target audience is women and men who like organization and success in their lives.
The logo should be minimal, smart and luxurious, it will be rather expensive planner(20-25$), because it’s premium quality and brand for people, who value expensive stuff.
Our target audience age 25-45, mature people with a good education.
This Logo will be used:
1) on the cover (most important)
2) inner pages of the planner
3) on the website
4) in the intstagram and facebook as profile pictures
Here are the characteristics of the future logo:
The logo must consist of a minimalist illustration and a single word “SKYLINE".
IMPORTANT: SKYLINE is a planner brand and has nothing to do with the city skyline.
I have added a few examples and included the brands which logos I like for your inspiration only.
The logo should not be aggressive. It should be "nice and soft". Half or more than half of our target audience will be women.
Also, I have attached the logos of our competitors and some inspirational pictures. These are just examples for a quick start, please be creative by any means.