We teach and inspire a realistic and natural approach to food, lifestyle and wholebody health through premium programs, services and products to individuals, families, and companies.
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I like our current logo, but looking for ways to change it up a bit. Something that is classic and timeless--even vintage-- yet open to bold, joyful & boutique. Both in design and possibly new colors that serve as the foundation for our color scheme going forward. Our company is founded and run by a doctor, so we need to look classy and professional since we are dealing with a Dr. Brand as well as wanting not to look like a smoothie shop. But we are very food-centric (and foodies: think beautiful REAL FOOD cookbook with warm, natural photography) and try to have as much fun as possible. Some questions I ask myself: Is it clear and immediately readable?
Does it feel like Onvo? (bold joy, warmth, real, classy, timeless)
Can I visualize it as a national boutique brand?
Would people like wearing it on a t-shirt or hat?
Would it look good on a wine bottle?
As for Retro/vintage — I keep thinking Route 66 1960’s types of signs—can it be retro yet bold joy, warm, real, classy and professional? And probably leaning toward keeping all lowercase letters (DON'T WANT ALL CAPS ONVO) I leave it open to your creativity!
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