We are a photo production team that shoots for outdoor brands in mountain, desert, and beach settings. We also host photo exhibits and have a line of apparel, stickers, hats, etc. for our community. We like to shoot mainly 35mm film, are inspired by southern californian culture, surf/skate culture, and vintage film culture. Our target audience is those looking to live a life of experiences (traveling, camping, photography, bonfires, vanlife, etc.) and have stories to tell rather than live a "humdrum life" at a typical 9 to 5 desk job.
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Diseño de inspiración
Our brand name is HUMDRUM COLLECTIVE (All Caps). We want to have a logo that fits in with the industry we work in (outdoor brands, coffee shops, breweries, etc.) and to be easy to tie in with other designs in the future that may include ties to nature, film, surf/skate, or outdoor cultures. We are pretty happy with the font that we use now for our logo but are open to something similar if it seems to fit the culture of our industry. We are proud to be from California, established in 2018 and would be open to that being subtly tied in to the logo. We also hope to brand the letter "H" down to line on hats, patches, etc. so that it may be recognized as a HUMDRUM product.
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