I am a life coach and help people overcome fear and expand into who they feel they are meant to be. The talisman of my work is the moonstone gem which is the inspiration for the business name (luna=moon). The moon itself represents intuition and that which is hidden, and the moonstone is known as the “traveler’s stone” and helps to balance emotions. These aspects are significant to my work as I help people to journey out of overwhelming fear and anxiety, and into an inspired, purpose-driven life. I use various tools to do this, two of which are (1) a 6-week online course that helps people to overcome anxiety, and (2) on-site retreats at our farm where clients do experiential work (kind of like ropes courses) with horses. Horses reflect emotions, which helps people to see how emotional energy impacts relationships. We practice shifting out of fear and into acceptance, which produces immediate and positive changes in the behavior of the horses. In short, I help people to discover where they hide and to help them find the courage to freely be themselves. My target audience is 35-55 yr olds, mostly women, who love animals, struggle with stress and anxiety, and who are seeking more meaning in their lives. My voice is funny but formal, respectful and enthusiastic. I am organized and direct, but have a strong connection to the woo-woo side of life, too (I've experienced a lot of unexplained phenomena!)
¿A qué sector dirías que pertenece tu empresa?
Animales y mascotas
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
It feels lighthearted and uncluttered
I like the blending of leaf shape with packaging
Fun and playful
I am drawn to circles in general..
I like the clean look
I like the unique image, but don't like that many colors in one design
Too much detail in image - I prefer simpler designs, but like the straightforward feel
Love the image and the flower tie-in from image to copy
I didn't choose an industry category, because none really fits. "Wellness" would be most appropriate. Horses are an integral piece of what I do, so maybe incorporate that into logo somehow.
WHY Lunastone exists: To reduce suffering in the world
WHAT Lunastone does: Helps people overcome fear by discovering that they are much more than just a body that “does things and thinks about things” through connecting to their heart where intuition and knowing reside, and through engaging the Greater Reality where all things are possible
HOW Lunastone does what it does: through website and online course, interacting on forums, horse retreats, encouraging others directly… My motto: “show up and be authentic, embody no agenda, and facilitate true connection”
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