So much to say, so few characters to say it! We know how important branding is to a biz and we also know the logo is a HUGE way to connect immediately with the community and your customers. But it also has to be an accurate representation of the vibe of the place and the energy behind it...so I'll explain that a little here. We envision a small but bright space, lots of windows, natural light, white tile, and a wood counter. Plenty of greenery inside; spider plants, succulents, and maybe a fiddle leaf fig (gettin' wild, right?!). We'd love a wall full of beautiful old books - organized by color - and akin to a pretty, well-loved rainbow. We want tiny. to be whimsical, but classic, possibly in a hand drawn style - we can imagine it (and its logo) becoming a quick favorite in the community, with people proud to instagram their sweet ass (pardon my language) branded coffee cup or show up to a brunch brandishing a perfectly boxed bundle of pastries. We'd love to see the logo possibly incorporate some type of simple structure (house? barn? cottage?) and maybe be able to tie in some greenery and/or forest or farm creatures who inhabit the landscape surrounding it. (What do animals have to do with caffeination and carbs...I don't know, maybe we only use tiny animals? bunnies? mice? cute little ants? They might like to eat cake? or balance it on their tiny little head? Admittedly, it's a stretch.)
Anyway! I know this is a hecka lot to take in, but we will need to brand a whole slew of items: coffee cups, paper wrapping, stickers, apparel, and probably a bunch of other stuff I'm forgetting...so I know sometimes there's a complementary (not to be confused with complimentary...which would be outrageous) set of designs to be used on different products. They're not exactly the same, but it's clear they're from the same magical place where cool ideas exist. Soooooo excited!