About the Brand
Gourmet Farmer is the brand name / company name. Our aim is to introduce “Fox Nuts” / “Makhana” / “Popped Lotus seeds” into the UAE and GCC markets through retail stores and online retail. The product itself is classified as a Super Food . We are targeting consumers who are looking for healthy snacking alternatives . We are looking to create “Gourmet Farmer” into a super food brand that will possibly transcend the initial product offering of “Fux Nuts”
About the Product
Fox nuts are lotus flower's seed. It is grown in water and is largely found in India and know as 'Makhana' in India. Also found in Korea, Japan and Russia and known as 'Gorgon Nut' there. It is also known as Euryale Ferox
Our product tag line is :: Fox Nuts - Air Popped Goodness
Fox Nut health benefits are superior to those of dried nuts such as almonds and walnuts. Good source of protein carbs fiber magnesium potassium iron and zinc high in antioxidants thus an anti aging food helping in preventing white hair and wrinkles.
- Early to mid-path of their career
- Early adaptors
- Conscious about healthy eating.
- Mindful of eating healthy
- Very particular about what their children eat
We are looking for a logo that is young, energetic, vibrant and attracts eyeballs. It has to be smart and modern and should not be have rustic or old world charm. This is a new super food for the new generation and the logo should appeal to them.
Traditional super foods / healthy snacks always tend to take an artisanal / rustic approach - we wish to break this stereotype and introduce a fresh take on the logo and branding.