We are a taste-oriented nonprofit whose goal is to inspire everyday people to try more new foods. Our mission is to create opportunities for the public to explore new foods and tastes. Our slogan is we educate taste buds.
Our target audience are adventurous middle class millennials (between 25-35) who aspire to become foodies but need to become more comfortable with taking risks.
The logo should be focused around the mouth and/or tongue and have a visual double entendre. The design should ultimately encourage people step out of their comfort zones to taste new foods. To accomplish this the logo should evoke an emotion and have a sense of motion, as if in the act of tasting (not chewing). The design should be simple. It should look clear as a favicon and work well in grayscale. The name Embrace The Munch should use custom typography. The company name should be separate from the logo design.