We produce a low-carb and protein rich meat stick made out of 100% Swiss beef. It is similar to “Bündnerfleisch”. We have one of the highest protein content on the market. The concept of our product pre-sees the product as a snack, which can be kept unchilled for several months and fits perfect into your pocket, so you can carry it with you everywhere. Further we have high quality standards, only use the best ingredients we can get for our products and work completely without any flavor enhancers. It is also planned to make a product similar to beef chips and further extend the product scope. Our core target group are athletes, fitness predecessors, soldiers, police officers, people in need for protein as well as nutrition-conscious people which are willing to train hard and enjoy a great snack before or after a sport session. The brand will stand for quality, motivation, achieving your goals, ambitions, discipline, power, setting “Nr.1 Gold Standard”, success, enjoyment and create trust. To achieve the goals with the brand it is essential for us to work closely together with young athletes, which are ambitious and willing to go the extra mile for their success.
The tonality of the brand should be considered as rather dynamic, sporty, innovative, competitively, trustworthy and most of all allow a clear and clean communication of our core values.
Because of the fact, that many designers take bull heads and bulls, we would like to set the criteria if you use something from a bull, to stylize it with the B of Beef60. It should be in the end a unique combination of the B and the bull symbol.
Further please keep in mind, that our product falls under the segment of highperformance sports nutrition at the moment. In future it is also possible that we enlarge our field to medical treatment usecases.