The company is a consulting firm helping clients primarily in solving Systems Engineering and Mechanical Engineering issues. The founder is the prior Director of Mechanical Engineering for Segway.
The word Genesis was selected to convey the following:
The formation of the word from the beginning,
Beginning from scratch,
Faith and Trust
Things are created and do not happen by accident.
"Out of nothing, everything" Latin: "ex nihilo omnia"
The word "Systems" was chosen for the following reasons:
Systems engineering is the collection of requirements and the distillation into a concept and/or a product.
Systems engineers take various inputs and then create specific outputs.
Systems engineers develop "closed loop controls" i.e. like the thermostat on a heating system. The thermostat ensures that the temperature stays constant: reading the temperature and then telling the system what to do.
Systems engineers ensure that the product is safe and meets all of the requirements.
The logo needs to be something that works well in black and white and is useful as an Icon as well, potentially in either a block or a circle: Ideally use the graphical space allocated to a Icon well so that when the logo is shrunk down in size, it is still readable.
The logo should simple and clear.
Simple logos that are from companies that I think have been done well are:
For example here is one that was a draft concept that we considered: http://www.shutterstock.com/cat.mht…=330778214
It would be desirable to include the "G" and "S" in the logo, but not a requirement.
It would be desirable to include the Company name "Genesis Systems" and/or Latin expression "ex nihilo omnia" in the logo or in a variation of the logo, but not a requirement.