We want to accelerate the adoption of technology which will prevent human error on UK roads. Our audience is everyone who uses the road: motorists, motorcyclists, cyclists, pedestrians. Human error is the cause of so many incidents on the road. We want people to use the technology that will prevent them from making a mistake. Technology that senses alcohol levels and immobilises the vehicle to prevent drink driving, facial recognition that alerts you when you are distracted, automated vehicles with advanced safety features etc etc. This is about encouraging the right human behaviour that leverages the latest technology.
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Please don't include designs which includes roads or safety or cars. We want to create a modern design that could be adopted by the public which says "I am a digital driver" so one use will be a sticker on the back of vehicles etc. Imagine 'Small Business Saturday' in the US. We want to create a movement where people adopt the right behaviour and increasingly adopt and adapt to the technology that will stop them from making a mistake. The ultimate outcome will be safer roads but through technology and behaviour.
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