Branding tool for a web site or social network that provides valuable information about specific venues to people with disabilities of all kinds (audience). The mission of this business is to assist the audience’s experience by synthesizing information like photographs, tips, maps and anything else that may reduce some of the barriers that exist and increase their ability to attend and enjoy events. The logo should convey mobility and ability instead of restriction and will be used for a broad range of venues including sporting events, theaters, concert halls, art galleries, theme parks, and tourist attractions. It would be interesting to explore the concepts of reducing barriers or overcoming hurdles as the target audience is constantly dealing with these challenges.
Logo style. Prefer logos that convey movement and that are open with plenty of white space that moves through and helps define the logo. Many of the best logos allow the eyes to flow through them and are not too busy. We are not looking for a stylized wheelchair, however leveraging the universally recognized handicapped sign in some way would be interesting.
Logo color. Blue. We would like to leverage the association of the handicapped parking sign. Green may also be appropriate because of the association of green and go.
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