my current logo is multi color and I like what that. I would like my visual brand to communicate that we take a multi-faceted approach to strategy and marketing. That is why I originally selected a Dodecahedron type icon. We look at the entire business picture before proposing a research plan that will eventually lead into a market strategy that is Strategic, Targeted and Multi-Channel.
I would like to see what a logo looks like with and without the tag line to determine if it should be part of the logo or not. I also like to have a part or version of the logo that i can use in a shorted form like the square below - I use LC as the abbreviation when in tight spaces.
I use the Candara font for proposals and reports so it would be great if the logo looked OK with that.
I do not need the logo to look like the existing one, there is clearly a lot of room for improvement the version with the grey and blue text was a first attempt that was never used in print.
it is critical that the logo look like a professional services company and not an artsy agency as that is not what our focus is..
please feel free to contact me with any questions that might further help or clearify