This is a FUN PROJECT where you get to use all of those crazy ideas that other people thought were "too far out there"!
DISRUPT. That's the word for the day.
I attached a logo of a Panda that I LOVE. That Panda totally says, "cool", "trust me", "undent my ride", "don't mess with me", "I got your back", "Let's DO This Thing".
UnDent My Ride is building a directory of PDR body shops; shops that do amazing work. Body shops don't get added to be in the directory because it's there or, "because they want to". The directory is by Invitation ONLY.
People who will search the directory will KNOW that all of the body shops have been screened and were invited to participate. People who owns hail damaged vehicles are the people who will use the directory. If your 2018 vehicle is damaged, you want it fix by the best people available. Those will be the shops listed in our directory.
Do a Google search for "hail damage repair Dallas, TX" or "paintless dent repair Colorado" or "Hail Repair Omaha, NE" or simply "Paintless Dent Repair".
That way you will be able to understand what a car looks like BEFORE and AFTER it is repaired by PDR. You'll also see the ugliness that are the current logos used by PDR Body Shops. We're NOT a PDR Body Shop, however, we will create a VERY COOL site where the best PDR body shops will be listed.
Here's what I'm looking for...
I want a character-based logo. A persona.
Please stay away from "traditional" logos that include stylized auto bodies or thunder storms or lightening or hail stones.
I think I'd like some sort of "cool animal" like GEICO Insurance or a made up "friendly beast" or an "imaginary character". The characters in the "Despicable Me" movies are really fun! I think a full body character might be better than just a talking-head (like MailChimp).
Adding "UnDent My Ride" into the logo might be cool. Sunglasses are always a fun thing, however, they might be overused.
The logo MUST be fun enough that people want to wear it on a hat or T-shirt. The character has to "personable" enough that people just want to hang out with it. "Why wouldn't you get your car fixed if this character suggested it?"
The logo should be "cool" enough that people just want to wear it BECAUSE it's cool. Users of the guide should be proud to wear the logo and their friends will be jealous that they don't have a cool "UnDent My Ride" hat or t-shirt
The logo/character should be recognizable from a distance.
All I know is that it has to disrupt the PDR Industry. Check out a few PDR Body Shop websites and you'll see how mundane current logos are.
You have my permission to DISRUPT!