Ditto Health: web startup needs a logo and brand identity!

Ditto Health

We're a startup company with a big vision - reducing the waste in the medical industry by putting paper forms online and making it easy to find doctors and choose the info that you share with them.

Instead of filling out a form every time you see the doctor, patients will fill the form out on our website once and choose which doctors receive that information. It's easy and saves time, money, and paper. We host the forms and encrypt all the data.

We are a two-person startup that is currently beta testing the product and looking to launch soon. At this point we are just gaining traction and building relationships, and we want to develop a trustworthy brand and grow.

We're looking great ideas and we may request follow-on work once the winning design is chosen.

Our target users include both health care providers and patients, many of whom are not tech-savvy. This is a new service, so we're looking for a modern fresh design, but nothing too crazy or trendy, as health care is still a somewhat stodgy industry.

The design must appeal equally to the hip urbanite using our app on an iPhone, but also the middle-aged skeptic in a rural town who may be uncomfortable entering personal information on the web.

The logo must be simple and convey trust, professionalism, integrity. This logo will be used primarily on the website, but also any business cards, stationary, signage, brochures, newsletters, etc. We also need a black and white version of the logo.

We'd like a logo with a recognizable icon that could stand alone (e.g. as a twitter or facebook profile picture), but may also appear next to the name "Ditto Health", "DittoHealth" "dittohealth.com" etc. We haven't chosen any fonts or colors for the logo, icon, or name, so we're looking for ideas.

Not requirements but ideas: We are open to the idea of incorporating images like stacks of papers, folders, and other standard web or medical imagery. We also like the quote glyph ("), as it is easily linked to the word Ditto.

Our prototype website design currently uses bold blue colors (background: #03c highlights: #6cf). Avoid green, as it's generally a bad color in health care designs. Mockups may include some Web2.0 stuff (shadows, reflections) but keep it subtle and don't make it a core design element.

Finally please don't use fonts or images that require additional licensing or intellectual property rights.

Be creative and have fun!