The name that I carry is 'dorksterdave'. The name has been bestowed upon me during high school days where I wore huge lenses and had the most awful braces. But it was a name that was loved by many, it meant funny but respectful, caring enough but not too weak, smart enough but not too geek and has that sense of individuality.
You can find my music here: https://soundcloud.com/dorksterdave. I've got original tracks that I wrote as well as mixes. I'm love the fusion of deep / funk / jazz / hip hop styles of music. I love the experience of seeing people escape and just be in the moment of dancing. I don't like the bright lights and overrated rockstar lives of current DJ's (although that really comes with the job if you go pro) but my ultimate dream is just to play that sunset venue with chilled vibe and with the kind of music that people move to without hurting their ears.
I guess the main motivation for the music that I play is that escape into that state of being happy and just having a good time without worrying about anything.
Overview: I guess I've given an overview in the brand name but I think what's unique about the brand is the fact that I myself is a total opposite of sorts. For one my job gets me to be technical most of the times and here's a part of myself that has to follow art in the aspect of music and base my decisions on feelings rather than logic.
Personality image: As I've mentioned before, Frankie Knuckles (http://www.youtube.com/watch?v=EanuiNxcVHk) is someone I look up to in the music that I'm into. But if it has be really famous individuals, it will have to be a mixture of: * Jimmy Fallon on how he's trying hard to be funny that actually it works and being able to showcase half-assed talents in a way that it works better because it's his individuality * Will.I.Am in the sense that he adopts technology to the best of his abilities to pursue music * Justin Timberlake in the groove he has and the overall confidence * Eminem in the determination he has all his career life especially in his underdog story when he started
Brand Traits: Traits: * Honest * Persevering * Smart * Caring / Loving * Class / Style Avoid Traits like: * Too comedic that it denies respect (and I'm not that funny either) * Trying too hard (I've suffered this all my life) * Insecure
Voice: I've always relate how the brand speaks with Laidback Luke (Dutch / Filipino DJ). He's very humble but confident and very true to himself. Here's a clip of him being interviewed: http://www.youtube.com/watch?v=ZwiUlhOyjyI and a short documentary of his life: http://www.youtube.com/watch?v=Ay8SJTHHhvo Copy examples: I don't have copies used before yet. I'm not sure if my Facebook status will suffice, here it is anyways: https://www.facebook.com/dorksterdave Visual lexicon:
I know this is a brand’s guidelines but this company also helped a lot in pushing to develop our passion and we breathe the same culture.
I hope that helps Sample Logos: Here are some of the fresh logos that may be of inspiration: