I have never had a website - but have been persuaded that I should - for credibility, as a point of reference etc.
So - I have bitten the bullet and got hold of a domain name ...
I am in the process of learning wordpress and so on - I want to do it myself so that I know the process inside out - that way - if I need to farm it out, at some point in the future, I know what to describe and how it all fits together (that's the theory, anyway).
I have always felt that people do not understand the terms "copywriter," "copy," and all the other terms used in my calling.
For years I have been looking at a way of putting a different slant on what I do - to "explain" it at a glance - and I think I have hit on a solution.
People understand the term "surgery" - and they are all very familiar with "facelifts," "nip and tucks," "nose jobs," "teeth whitening," etc. - so I thought I'd combine copywriting with surgery - hence "Word Surgery" :-)
My tagline will be "Give your business writing a facelift" - and I will do a "menu" or "operations list" ;-) giving an idea of what I do ie. a "facelift" would be proofreading and editing some corrections - "nip and tuck" would be a rewrite - making the writing shorter and more succinct - a "précis"
That's all to give you some background.
Now - I think branding is vital to set this apart from the run of the mill copywriter sites out there - so I need a logo that puts that across.
I love the feel of this site - it is simple, minimalistic and clean - I think this is the kind of thing I want to aim at http://www.trumpmedia.com.au/ to give an idea.
What I was thinking is something based on the attached photo - which I took to convey the whole idea - but in a graphic, or "cartoon" form - if that is even possible! Just the idea of the scalpel, being held by the gloved hand - the tweezers and the "surgeon" doing a cut and paste "for real" - as if it were an operation ...
So - are you up for a challenge? ;-)