The parent company is named : Miami Beach Body, It already has a logo and Brand Identity. This logo contest is for a separate branded Product inside the Miami Beach Body family of products.
The logo although different from the Miami Beach Body Logo (which will be attached) should be identifiable by consumers as to be from the same company, by using the same colors, the same shapes, the same font, the same identifiers, etc, but They can change, be the same , or be variations or modifications according to the designer's idea for this logo and the product that it will represent.
Although the Original Parent company logo has no 3D elements, this one could have.
The Product is named: DON'T STOP (Try to use the Broadway font, as it is the one used in the parent company logo, although it could have small variations to be more readable), and it is basically an Organic Energy Drink that will be oriented specifically to Healthy consumers that want a clean source of caffeinated energy.
There will be product subcategories, which will include functional Ingredients for functions such as:
1- Don't Stop Organic Energy Drink
2- Don't Stop XXXX XXXX XXXX
3- Don't Stop YYYY YYYY YYYYY
4.- Don't Stop ZZZZ ZZZZ ZZZZ
So, the logo will need to have the main name (Don't Stop) that will never change and a variable sub-name that will change depending on the drink formulation
The product will be considered to have the following characteristics:
- Non GMO
- Gluten Free
- Zero calories
- Low Sodium
- Sugar Free
- No Artificial, but neither Natural Colors
- No preservatives
- Lightly Carbonated
- Complete B-Vitamin Complex
- 150 mg Caffeine
- No Fruit Juice
The product will have a Nutrition Facts table, of which a version will be attached, but details will change later.
It will also need to include a QR code, the bar code (for these 2 use provisional ones for other Miami Beach Body Products that will be attached) and made in the US sign (also attached)
PLEASE, Have into consideration that after the logo is finished, we will launch another contest for the label/packaging design for this product, so we will appreciate that the designers that participate have into consideration the application of the logo to the complete package, and/or have experience in label/packaging design to later participate in the next contest.
The industry were this product will participate can be considered Food and Drinks.
It will be marketed in the US and around the World.