Downtown Fitness Club needs a new logo

Downtown Fitness Club

Two part fitness center made up of a co-ed gym with state-of-the-art equipment & personal trainers and the other part of the center is dedicated to a women's only circuit workout that utilizes hydraulic machines to tone & firm.

Our fitness club sits in the heart of downtown and is in walking distance from businesses like banks, law firms, police station, highend restaurants, etc. We are in a historic building that was renovated and houses our company on one level, the chamber of commerce on second level, a banking institution on the third. Our fitness club has two gyms total. So our company is two seperate entities under one roof, owned by one company (Downtown Fitness Club).
There is a co-ed gym that targets mainly professional men, 35+, incomes of $75K or more. They want the bodies of MMA fighters but have no desire to compete. They are very health savvy & look at having a personal trainer as a need, not a want.
The other side of our gym is a women-only circuit workout with hydraulic machines. It is a 30-minute workout that combines strength training with cardio. It is set to music and is lively & fun. Again, mainly age 35+, business professionals with interests in having an elite gym that is clean & modern.

The inspiration pdf is trying to show we would like to combine the two main things our club is all about: being downtown & being a fitness club.