I have updated the contest so that it is no longer the Piercer Archery logo, but now the Dozer Eyewear logo.
Please visit the company website to learn about the product:
This project will be to update our branding and logo. The new logo will be used for the website as well as on the product and packaging. Keep this in mind as you create the logo as it would be ideal to have a unique icon that can represent the company and can work well on sunglasses.
For this logo I would prefer simpler designs. You can include imagery for sleep (moon, stars, ZZZ's or other things), but keep in mind my first target market will be for business travelers. The sunglasses are more modern looking, so the look of the logo should not contrast too much with the product. That said, I do NOT want the logo to be too masculine.
Look too corporate.
Look too sporty/manly/"extreme"
I am open minded for this reboot of company brand/logo. I look forward to seeing your submissions. Above, please see the logos that I like and PLEASE be sure to visit my website so you know about the business and how it can be improved with your new logo!
Thank you! Please let me know if you have any questions.