We are starting new coffee bar project in Moscow.
We will start with the opening of 5 cafes in February 2019 and plan to start selling franchises within two years after opening. At the moment, we need a modern, clean and laconic logo that would create us a link with the consumer. We believe that the logo is the most important part of identity and therefore we ask you to treat it responsibly.
In the interior of our cafes we will be using such materials as: metal, natural wood, marble, paint etc. (in the attachment I will leave examples of interiors). Our consumers are people of all walks of life who love coffee. We will place our cafe in business centers as well as in shopping centers and on the streets of the city.
IInitially, we wanted to see the logo simple and understandable so that we could further make the complex design of the cup and the logo remained readable, but at the same time make it interesting and memorable. Anyway we trust you as professionals and are open to any suggestions.
You can use the word “coffee“ in the main name (22 Acres Coffe)or place it in smaller font above or below it, but the word “coffee“ must be present in the logo.
In view of the current legislation, we will need a version of the logo in Russian, so the winner will be asked to provide 2 options for the logo: 1. Using English letters as indicated in the task - 22 Acres Coffe (This will be our main use.)
2. Same design with Russian letters – 22 Акра Кофе (Акра – Acres, Кофе – Coffee or Кофейня-coffe bar)
Please note that logo development is the beginning. Next we need:
1. Cup design;
2. Cup holder design;
6. Packaging design for coffee beans.
We will start this as soon as we have a logo with the winner of this contest or launch a new contest.
In the attachment you will find examples of logos and cups that we like and examples of interiors.