Desired Color Scheme:
Main colour should be green
Businesslike, professional, not gimmicky or web2.0 style
Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff); Fireworks PNG
Our current logo and website can be seen at http://www.drivingforbetterbusiness.com
Please note that we are not looking to change the design of the website much, although the shade of green used could be changed.
Color and proportions
We would like to keep the main color of the logo green, but the exact shade of green can be changed - a greenish blue color would also be fine. Feel free to add additional colors as well. We would like to keep the "landscape" format of the logo (ie. keep the width larger than the height).
The current logo typeface is Myriad Condensed, and the headings on the website are Gill Sans. However, please feel free to use any other fonts.
We would like to keep the full text "Driving for Better Business" in the logo, although the abbreviation "DfBB" could be used in addition to the full text. Please do not use a "4" in place of the "for".
- Links Business, Driving and Safety
- Positioning Road Safety as a business priorityTarget audience
- Business leaders
- Board room
- Business people employing people who drive cars and vans for business
- People driving cars and vans for business
- Business not Road SafetyTone
- Authoritative, businesslike
- Not opinionated/patronising
- Stimulating interest
- Encouraging engagement