Fanchismo is a new consulting firm with a focus on building strategic online communities. The word is a combination of "fan" like Facebook fan or comic book fan + Machismo, meaning exaggerated courage & strength.
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These comments go along with the uploaded file : I’m obsessed with SUPER imagery as it relates to the online community or fan experience. I want the logo to be a bold statement like the word MACHISMO but related to a company’s most important customers, the fans, social media audience, and online community. The imagery is not about me but about elevating a company’s existing and growing fanbase into something super duper and powerful. Meaning: I will turn your community of fans into an army of super duper brand ambassadors who will dynamically evangelize for your brand, change your world, and make you money. Strength, power, returns, crowd, dynamism should all come into play. Visually, the first 4 or 8 on these pages are the most compelling. I love classic superhero themes with modern sensibilities. I love the visual impact of the silhouette images plus the dynamism of the “base station” logo. I like the round compact and completeness of the first logo with the silhouette and the stars. I’m a little sensitive about the image being overtly male. If there’s a way to portray gender neutrality, please do. Colors: Black & white, and yellow, purple and green. I love the low contrast colors on the 5th image here. However, I do think our colors should be rich and bright. I’m selling pop, smarts, and power.
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