We are a new non-profit that includes a two-year residential home for adult women who are survivors of sexual exploitation, prostitution, trafficking and addiction. We also will have a restaurant and food products that we package and sell all under the same brand that is a social enterprise to fund the home and to give the women employment skills and training. We chose the name Jasmine Road because the state flower of South Carolina is the yellow jasmine vine. We like the imagery of the intertwining of the vine representing the women in the program, the service providers and volunteers and the faith community all coming together to help the women heal and empower them to grow and thrive in their new life. The jasmine vine grows over front porches and mailboxes (symbols of home) and blooms profusely. The word road was chosen because the beautiful jasmine road is in stark contrast to the streets from where the women came and were suffering from homelessness and violence. It was also chosen because there is not an end point to their journey - they will all be at different places as they grow emotionally and spiritually. The different stages of blooming of the flowers on the vine could represent this. We need the logo to start the branding process and begin fundraising.
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We want the logo to use the yellow Carolina Jasmine vine not the one with the white flower. We do not want an Asian feel. We like fresh modern feeling colors and would like to incorporate a bright yellow and vibrant green.
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